The Lead Story.
Lets make sure your marketing has a plot.
Every good story needs a way in.
Your website gets the attention. Your lead magnet gives people a reason to stay. And your emails keep the conversation going.
The Lead Story brings all three together in one considered, commercially focused marketing project. With a bit of strategy, a healthy dose of buyer psychology and a clear plan for turning interest into enquiries.
One joined-up journey. Three essential pieces. No plot holes.
What’s in the story?
01 - The opening page
Website conversion strategy & page build
We will look at how your website introduces your business, communicates your value and guides potential customers towards taking the next step. Then we’ll shape a page designed around your audience, their needs and what helps them to make a decision.
02 - The reason to stay
Lead magnet strategy and creation, individually £450
Give your audience something genuinely useful in exchange for their details. We’ll develop a relevant lead magnet, offer or quiz that speaks to their needs, demonstrates your expertise and gives them a natural reason to engage with your business.
03 - The follow-up
Strategic email campaign build, individually £650
The story doesn’t end when someone downloads your guide. We’ll create a three-email sequence to welcome new leads, build trust and encourage the next step, with messaging shaped around your audience and their buying journey.
The full story, for less
A focused, fixed-scope project with one joined-up strategy, agreed deliverables and a clear route from the first visit to follow-up.
Booked individually
£1,800
The Lead Story
£1,400
You save £400
A little Strategy goes a long way.
With over 15 years’ experience in marketing, including demand generation, campaign strategy and performance marketing, I’ve worked with SaaS, technology start-ups, scale-ups and enterprise businesses to build campaigns, develop pipelines and reach new markets.
The Lead Story brings that thinking to a focused project for businesses that need the right foundations in place. It’s not about adding more marketing for the sake of it. It’s about understanding your audience, making the most of every touchpoint and giving your potential customers a clear next step.