Terms & Conditions
Last updated: 29 September 2026
Business: Strategy & Story
Website: www.strategyandstory.co
Contact: hello@strategyandstory.co
1. Introduction
Welcome to Strategy & Story.
These Terms & Conditions govern the use of our website, the purchase of our products and services, and our working relationships with clients.
Strategy & Story provides marketing consultancy, strategic planning, campaign development, marketing management, digital resources, educational content and related services to businesses and individuals.
By purchasing our services or products, or entering into an agreement with us, you agree to the applicable terms set out below.
Where a separate written proposal, statement of work, service agreement or order form has been agreed, that document will form part of the contract. If there is any conflict, the specific terms in the signed or accepted agreement will take precedence over these general terms, unless expressly stated otherwise.
2. About Strategy & Story
Strategy & Story is operated by Strategy and Story Ltd, registered in England, under business registration number 16415584.
Business address: 3rd Floor, 86 - 90 Paul Street, London, EC2A 4NE
Email: hello@strategyandstory.co
Website: www.strategyandstory.co
References to "we", "us" or "our" mean Strategy & Story. References to "you" or "the client" mean the individual or organisation purchasing or using our services or products.
3. Our Services
Strategy & Story offers a range of marketing services and products, which may include:
Marketing strategy and consultancy.
Marketing audits and strategic reviews.
Strategy sprints and workshops.
Campaign planning, development and launch support.
Brand positioning and marketing communications.
Customer acquisition, retention and lifecycle marketing.
Fractional marketing leadership and ongoing marketing support.
Fully managed marketing services.
Digital downloads, templates, toolkits and educational resources.
Online courses, group programmes and membership subscriptions.
Other marketing-related services and products advertised on our website.
The precise scope, deliverables, timelines, fees and terms for bespoke services will be set out in the relevant proposal, quotation or service agreement.
We reserve the right to modify, add or discontinue services and products, subject to existing contractual commitments and applicable consumer rights.
4. Enquiries, Proposals and Booking
Initial enquiries, discovery calls and preliminary discussions do not create a contractual obligation for either party.
Following an enquiry or consultation, we may provide a written proposal or quotation setting out:
The services to be provided.
The agreed scope and deliverables.
Project timelines and milestones.
Fees and payment arrangements.
Any assumptions, exclusions or client responsibilities.
The proposed start date and duration.
A contract will be formed when you formally accept the proposal, sign the relevant agreement, make the required payment or otherwise accept our offer in writing, as specified in the proposal.
Proposals and quotations are valid for the period stated in the document. If no period is specified, they are valid for 14 days from the date of issue.
We reserve the right to revise a proposal if the scope, requirements or circumstances materially change before acceptance.
5. Fees and Payment
All fees will be communicated before you commit to a purchase or project.
Unless otherwise specified, prices are quoted in pounds sterling (£) and are exclusive of VAT, where applicable.
Project-based services
For bespoke projects, payment arrangements may include:
An upfront deposit or initial payment to secure the project.
Instalment payments linked to agreed milestones.
A final payment upon completion or delivery.
The specific payment schedule will be set out in your proposal or service agreement.
Work will generally commence once the agreement has been accepted and any required initial payment has cleared.
Monthly retainers
For ongoing marketing services, fees will be payable monthly in advance unless otherwise agreed in writing.
The agreement will specify the services included, the monthly fee, the initial commitment period, the notice period and any additional charges.
Any work outside the agreed scope will be quoted separately and will require your approval before commencement.
Digital products and memberships
Payment for digital products, online courses and memberships will be taken through the payment method and platform specified at checkout.
Where a subscription is offered, the applicable billing frequency, renewal arrangements, price and cancellation process will be clearly disclosed before purchase.
Late payments
Invoices must be paid by the due date specified on the invoice.
If payment is overdue, we may:
Issue a payment reminder.
Suspend work or access to services, subject to applicable law and the contract.
Charge interest or recover reasonable costs where legally permitted and contractually applicable.
Take appropriate steps to recover outstanding sums.
For business-to-business contracts, statutory late payment interest and compensation may be available under applicable legislation.
We will communicate any proposed suspension or recovery action and provide a reasonable opportunity to resolve the issue where appropriate.
6. Scope of Work and Additional Services
We will deliver the services described in your accepted proposal or agreement.
Any additional work, revisions, deliverables or requests outside the agreed scope may incur additional fees.
Before proceeding with additional chargeable work, we will explain the proposed costs and obtain your approval.
Where a project changes substantially, we may issue a revised proposal, statement of work or change order setting out the amended scope, fees and timelines.
We are not obliged to undertake additional work until the revised terms have been agreed.
7. Client Responsibilities
To enable us to deliver our services effectively, you agree to:
Provide accurate, complete and timely information.
Supply relevant brand assets, materials, access credentials and other agreed resources.
Appoint an appropriate contact to provide feedback and approvals.
Review and approve work within agreed timeframes.
Ensure you have the necessary rights and permissions to use materials supplied to us.
Ensure any claims, product information, testimonials, promotions and advertising materials you provide are accurate and lawful.
Inform us promptly of any material changes to your business, requirements or project objectives.
Delays in providing information, feedback, approvals or access may affect delivery schedules and project outcomes.
Where delays arise from client actions or omissions, we may need to revise the agreed delivery timetable. Any additional costs will be discussed and agreed in advance.
8. Project Timelines and Delivery
We will make reasonable efforts to deliver services within the agreed timelines.
Any dates provided are based on the information and cooperation available at the time of agreement.
Delivery dates may be affected by circumstances outside our reasonable control, including delayed approvals, third-party platform issues, supplier delays or changes in project scope.
Where a delay occurs, we will communicate the issue and discuss a revised timetable.
We do not guarantee a particular commercial outcome, sales figure, marketing performance result or return on investment unless expressly agreed in a separate written agreement.
9. Revisions, Feedback and Approvals
The number of revisions or feedback rounds included in a project will be specified in the relevant proposal or agreement.
Where no revision allowance is specified, reasonable revisions directly related to the agreed brief may be included at our discretion.
Additional revisions, substantial changes to approved work or changes to the original brief may incur additional fees, subject to prior agreement.
You are responsible for reviewing and approving final deliverables before publication, distribution or implementation.
Once you approve work, any subsequent changes may be treated as additional work.
10. Intellectual Property
Our intellectual property
Unless otherwise agreed in writing, Strategy & Story retains ownership of its pre-existing intellectual property, including:
Proprietary frameworks and methodologies.
Marketing processes and strategic approaches.
Templates, tools and reusable resources.
Training materials and educational content.
Internal systems, working documents and know-how.
Original materials developed independently of a specific client engagement.
You may not reproduce, resell, distribute or commercially exploit our proprietary materials without our prior written permission, except where expressly permitted by the relevant product licence or agreement.
Client deliverables
Ownership and licensing of bespoke deliverables will be set out in the relevant proposal or service agreement.
Unless otherwise agreed, upon receipt of full payment, you will receive a licence to use the final agreed deliverables for your own business purposes.
Where a transfer of copyright or other intellectual property rights is expressly agreed in writing, that transfer will take effect in accordance with the terms of the agreement and applicable law.
Our underlying methodologies, reusable frameworks, pre-existing materials and third-party assets remain subject to their respective ownership and licence terms.
Client-supplied materials
You retain ownership of materials, trademarks, logos, content and other intellectual property that you provide to us.
You grant us a limited, non-exclusive licence to use those materials solely to the extent necessary to perform the agreed services.
You confirm that you have the necessary rights and permissions for materials supplied to us.
Third-party materials
Some deliverables may incorporate third-party materials, software, stock imagery, fonts, platforms or other licensed content.
These materials remain subject to their original licence terms. We will identify relevant restrictions where reasonably practicable.
You are responsible for ensuring that your ongoing use of third-party materials complies with applicable licence conditions.
11. Confidentiality
Both parties agree to treat confidential information received during the engagement with reasonable care and not disclose it to unauthorised third parties.
Confidential information may include business plans, financial information, customer data, marketing strategies, commercial arrangements and unpublished materials.
Confidentiality obligations do not apply to information that:
Is already publicly available through no breach of these terms.
Was lawfully known to the receiving party before disclosure.
Is independently developed without using the confidential information.
Must be disclosed by law or a competent authority.
We may disclose confidential information to professional advisers, subcontractors or service providers where reasonably necessary to perform our obligations, provided appropriate confidentiality protections are in place.
These obligations will continue after the conclusion of the engagement for as long as the information remains confidential, subject to applicable law.
12. Data Protection
Both parties agree to comply with applicable data protection legislation.
Our Privacy Policy explains how we collect and process personal information when operating our business.
Where we process personal data on your behalf as part of a client engagement, the parties will determine their respective roles and responsibilities under applicable data protection law.
Where required, we will enter into a separate data processing agreement setting out the relevant processing instructions, security requirements, confidentiality obligations, subprocessors, breach notification arrangements and data subject rights procedures.
You are responsible for ensuring that any personal data you provide to us has been lawfully collected and can lawfully be shared for the agreed purposes.
13. Marketing Results and No Guarantee
Marketing involves commercial, operational and external factors that may be outside our control.
While we apply our professional expertise, experience and reasonable care to the services we provide, we cannot guarantee:
A specific increase in sales, revenue, leads or conversions.
Particular search engine rankings or website traffic.
A specific advertising return on investment.
Media coverage, influencer engagement or third-party participation.
The performance, availability or continued operation of third-party platforms.
Specific commercial results within a particular timeframe.
Any forecasts, projections, recommendations or performance estimates are based on the information and assumptions available at the time and should not be treated as guaranteed outcomes.
Our role is to provide the agreed professional services, strategic guidance and deliverables, rather than to guarantee the commercial success of your business.
14. Third-Party Platforms and Suppliers
Our services may involve third-party platforms, including website providers, social media platforms, advertising networks, email marketing systems, CRM software, analytics tools and other suppliers.
We do not own or control these third-party services and cannot guarantee their uninterrupted availability, functionality, pricing, policies or performance.
Where our work depends on third-party systems, we will make reasonable efforts to manage relevant dependencies and communicate material issues.
You remain responsible for your own third-party accounts, subscriptions, platform compliance and associated charges, unless otherwise agreed in writing.
15. Cancellation and Termination
Project-based engagements
The cancellation and termination arrangements for bespoke projects will be set out in the relevant proposal or service agreement.
Where no specific arrangements have been agreed, either party may terminate the engagement by giving reasonable written notice, subject to payment for services already performed, agreed non-cancellable commitments and applicable legal rights.
Any deposits, advance payments or cancellation charges will be handled in accordance with the agreed contract and applicable law.
Monthly retainers
Monthly marketing retainers will be subject to the minimum commitment and notice period specified in the relevant agreement.
Unless otherwise agreed, a rolling monthly retainer may be terminated by either party on 30 days' written notice.
Fees due during the notice period remain payable, subject to the contract and applicable law.
Digital products and memberships
Digital product and membership cancellation terms, including any applicable statutory cancellation rights, will be displayed at checkout or in the relevant product agreement.
For recurring subscriptions, you may cancel future renewals through the stated cancellation process. Cancellation will generally take effect at the end of the current paid billing period unless otherwise specified or required by law.
Termination for breach
Either party may terminate an agreement where the other party commits a material breach and fails to remedy it within a reasonable period after receiving written notice, where the breach is capable of remedy.
We may suspend or terminate services where legally justified, including in cases of non-payment, unlawful instructions, abusive conduct or serious misuse of our services.
Any termination will be subject to applicable consumer protections and contractual obligations.
16. Consumer Cancellation Rights
Where you purchase services or digital products as a consumer, you may have statutory cancellation rights under applicable consumer protection legislation.
For qualifying distance and off-premises service contracts, consumers generally have a 14-day cancellation period beginning on the day the contract is entered into.
For qualifying digital content supplied without a physical medium, different rules apply. If you expressly consent to supply beginning during the cancellation period and acknowledge that you will lose your cancellation right once supply begins, that right may end when the statutory conditions are met.
Where you request that a service begins during the cancellation period, you may be required to pay a proportionate amount for services supplied before cancellation, where the law permits.
Any applicable cancellation rights, required notices, consent and acknowledgement processes will be provided at the point of purchase.
Nothing in these terms limits or excludes any consumer rights that cannot lawfully be excluded.
17. Refunds
Refunds will be handled in accordance with the terms of the relevant proposal, purchase agreement and applicable law.
For bespoke services, payments for work already completed and approved non-refundable expenses may not be refundable, subject to statutory rights and the agreed contract.
For digital products, memberships and courses, any refund policy will be displayed at the point of purchase, without limiting any applicable statutory cancellation or refund rights.
If you believe you have been charged incorrectly or have an issue with a purchase, please contact us promptly so that we can investigate and resolve the matter.
18. Limitation of Liability
Nothing in these terms excludes or limits liability where doing so would be unlawful.
This includes liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, and any other liability that cannot legally be excluded or restricted.
Subject to the above, we will exercise reasonable care and skill in providing our services.
For business-to-business engagements, and to the extent permitted by law, neither party will be liable to the other for indirect or consequential losses, or for loss of anticipated profits, revenue, business opportunities or goodwill, except where such liability cannot lawfully be excluded or where otherwise expressly agreed in writing.
Our aggregate liability arising out of or in connection with a particular engagement will be limited to the fees paid or payable under that engagement during the 12 months preceding the event giving rise to the claim, unless a different limit is agreed in writing.
This limitation will not apply where prohibited by applicable law, including where it would unlawfully restrict consumer rights.
Nothing in this section removes your obligation to pay fees properly due under an agreement.
19. Indemnity
For business-to-business engagements, you agree to be responsible for losses, claims and reasonable costs arising directly from your unlawful use of our deliverables, your breach of third-party intellectual property rights in materials supplied by you, or your material breach of the agreement, to the extent caused by your acts or omissions and subject to applicable law.
Any indemnity under this section will be subject to reasonable mitigation, applicable contractual limitations and any mandatory legal protections.
Nothing in this section imposes an indemnity on a consumer to the extent that such a term would be unfair or unenforceable under applicable consumer law.
20. Force Majeure
Neither party will be liable for a failure or delay in performing its contractual obligations where that failure or delay results from circumstances beyond its reasonable control.
Such circumstances may include natural disasters, significant infrastructure failures, widespread internet outages, governmental restrictions, civil emergencies or other events that could not reasonably have been prevented.
The affected party will notify the other party as soon as reasonably practicable and take reasonable steps to minimise the impact.
If the event continues for an extended period and materially prevents performance, either party may terminate the affected engagement in accordance with applicable law and the relevant agreement.
21. Complaints and Disputes
We aim to maintain positive, transparent and professional relationships with our clients.
If you have a complaint or concern about our services, please contact us at [Insert business email] with details of the issue.
We will acknowledge your complaint within a reasonable period, investigate it and seek to resolve the matter fairly.
Where a dispute cannot be resolved informally, either party may pursue the remedies available under the relevant agreement and applicable law.
Nothing in this section restricts any statutory consumer complaint, dispute resolution or legal rights.
22. Website Use
When using our website, you agree not to:
Use the website for unlawful purposes.
Attempt to gain unauthorised access to our systems or data.
Introduce malicious software or interfere with website functionality.
Copy, reproduce, distribute or commercially exploit website content without permission, except as permitted by law.
Submit false, misleading or fraudulent information through our forms or services.
We reserve the right to restrict access to our website where reasonably necessary for security, maintenance or legal compliance.
All website content, including text, branding, graphics, original resources and other materials, is owned by Strategy & Story or used under licence, unless otherwise stated.
23. Changes to These Terms
We may update these Terms & Conditions from time to time to reflect changes in our business, products, services or legal obligations.
The latest version will be published on our website with the updated date.
For existing clients, material changes to contractual terms will not automatically alter an existing agreement unless the change is permitted under that agreement or otherwise agreed between the parties.
Where required, we will provide reasonable notice of material changes.
24. Governing Law and Jurisdiction
These Terms & Conditions and any non-contractual obligations arising from them will be governed by the laws of England and Wales, unless otherwise specified in the relevant agreement.
The courts of England and Wales will have jurisdiction, subject to any mandatory consumer protections or jurisdictional rights that apply to you.
Where a client is based in another jurisdiction, applicable mandatory local consumer and data protection laws will continue to apply where required.
25. Contact Information
If you have any questions about these Terms & Conditions, please contact:
Strategy & Story
Email: hello@strategyandstory.co
Website: www.strategyandstory.co
Business address: 3rd Floor, 86 - 90 Paul Street, London, EC2A 4NE
We look forward to working with you.