Cookie Policy

Last updated: 29 September 2026

Business: Strategy & Story
Website: www.strategyandstory.co
Contact: hello@strategyandstory.co

1. Introduction

This Cookie Policy explains how Strategy & Story uses cookies and similar technologies on our website.

We use these technologies to help our website function, understand how visitors interact with our content, improve user experience and, where applicable, support marketing and advertising activities.

This policy explains what cookies are, the types of cookies we may use, how we obtain consent and how you can manage your preferences.

Our use of cookies and similar technologies is governed by applicable privacy and electronic communications laws, including the Privacy and Electronic Communications Regulations 2003 (PECR), as amended, and the UK General Data Protection Regulation (UK GDPR), where applicable.

2. What Are Cookies?

Cookies are small text files stored on your computer, smartphone, tablet or other device when you visit a website.

They allow websites to recognise your device, remember certain preferences, maintain sessions and collect information about how the website is used.

We may also use similar technologies, including:

  • Tracking pixels: small, often invisible images or code used to measure website visits, email engagement or marketing campaign performance.

  • Local storage: technology that allows information to be stored in your browser.

  • Scripts and tags: code that enables website functionality, analytics, integrations or marketing features.

  • Advertising identifiers and tracking technologies: technologies used, where permitted, to measure advertising performance or understand interactions with marketing campaigns.

These technologies may collect information such as your device type, browser, approximate location, pages visited, referral source, interactions and preferences. Some may also involve personal data.

3. Why We Use Cookies

We may use cookies and similar technologies for the following purposes.

Strictly necessary cookies

These cookies are essential for our website to operate or to provide a service you have specifically requested.

They may support:

  • Website security and protection against malicious activity.

  • Core website functionality.

  • Navigation and essential session management.

  • Remembering your cookie consent preferences.

  • Functionality necessary to complete a specific request or transaction.

These technologies do not require consent where they meet the applicable legal exemption. We will still provide appropriate information about their use.

Analytics and statistical cookies

Where enabled, these technologies help us understand how visitors use our website and identify opportunities to improve its performance and content.

They may help us understand:

  • Which pages receive the most visits.

  • How visitors navigate our website.

  • How visitors arrive at our website.

  • Which content attracts engagement.

  • Whether our website is functioning as intended.

  • General website performance and visitor trends.

Where analytics technologies require consent, we will not activate them until you have given valid consent. Where a specific statistical-purpose exemption is relied upon under applicable law, we will meet its relevant transparency and objection requirements.

Functional and preference cookies

These cookies may be used to remember choices or preferences you make when using our website.

Depending on the functionality offered, they may include:

  • Remembering selected website preferences.

  • Supporting requested interactive features.

  • Retaining certain settings between visits.

Where these technologies are not strictly necessary or otherwise exempt, we will obtain consent before using them.

Marketing and advertising cookies

Where applicable, these technologies may be used to measure marketing activity, understand campaign performance or support relevant advertising.

They may help us:

  • Measure visits resulting from marketing campaigns.

  • Understand interactions with advertisements.

  • Measure advertising effectiveness.

  • Build or use advertising audiences where permitted.

  • Support relevant marketing activities across platforms.

Marketing and advertising technologies that require consent will only be activated after you have given valid consent.

4. Types of Cookies We May Use

Cookies can be classified by their duration and the organisation that sets them.

Session cookies

Session cookies are temporary and generally expire when you close your browser.

They may be used to support essential website functionality and session management.

Persistent cookies

Persistent cookies remain on your device for a defined period or until you delete them.

They may be used to remember preferences, retain consent choices or support other permitted functions.

First-party cookies

First-party cookies are set directly by the website you are visiting.

Third-party cookies

Third-party cookies and similar technologies are set or accessed by external providers whose services may be integrated into our website.

These may include analytics, embedded content, social media, booking, payment or advertising providers, depending on the services we use.

Third-party providers may process information in accordance with their own privacy policies and terms.

5. Cookies and Technologies Used on Our Website

The specific cookies and similar technologies used on our website depend on the website platform, integrations and services currently enabled.

We may use providers in the following categories, where applicable:

CategoryPossible purposeConsentWebsite hosting and securityCore functionality, security and performanceOnly exempt where legally justifiedCookie consent managementStore and apply your privacy preferencesMay qualify for an exemption when used solely for that purposeWebsite analyticsMeasure visitor behaviour and improve our websiteConsent or a valid applicable exemptionForms and schedulingEnable you to submit enquiries or book consultationsDepends on the technology and purposeVideo and embedded contentDisplay third-party media and interactive contentConsent where requiredCRM and marketing integrationsSupport forms, campaign attribution and lead managementConsent where required for device storage or accessAdvertising and social mediaMeasure campaigns and support advertisingConsent where required

Important: This table describes potential categories, not a verified inventory of cookies currently installed on our website. We will maintain an accurate cookie inventory identifying the actual providers, cookie names, purposes, durations and relevant consent requirements.

6. Consent and Cookie Preferences

When you first visit our website, you may be presented with a cookie banner or preference centre.

Where consent is required, you will be able to:

  • Accept the relevant non-essential cookies.

  • Reject non-essential cookies.

  • Choose which categories of non-essential cookies to allow.

  • Access further information about the cookies and technologies used.

Non-essential cookies that require consent will not be activated before you provide valid consent.

You can change or withdraw your consent at any time through our cookie settings facility, where available.

Withdrawing consent will not affect the lawfulness of processing carried out before you withdrew it.

We will provide a straightforward way to revisit your cookie choices, such as a persistent cookie settings link on our website.

7. How to Manage Cookies

You can manage your cookie preferences through our website's cookie settings facility.

You can also manage or delete cookies through your browser settings. Most browsers allow you to:

  • View cookies stored on your device.

  • Delete existing cookies.

  • Block cookies from specific websites.

  • Block all cookies.

  • Configure alerts when cookies are being stored.

Please note that blocking strictly necessary cookies may affect website functionality or prevent certain features from working correctly.

Browser-based controls do not necessarily provide the same granular control as our website's cookie preference centre.

8. Third-Party Services

Our website may include links, embedded features or integrations provided by third parties.

Depending on our current website configuration, these may include:

  • Website analytics providers.

  • Social media platforms.

  • Video hosting services.

  • Online scheduling and booking tools.

  • Contact forms and CRM integrations.

  • Payment providers.

  • Advertising and campaign measurement platforms.

Where third-party technologies store or access information on your device, we will assess the applicable consent requirements and ensure appropriate controls are in place.

When you interact directly with a third-party service, that provider may process your information in accordance with its own privacy policy.

We encourage you to review the relevant third-party privacy information.

9. Personal Information and Data Protection

Some cookies and similar technologies may collect or generate personal information, such as online identifiers, IP addresses, browsing activity or information linked to an identifiable individual.

Where this occurs, we process personal information in accordance with applicable data protection legislation and the lawful bases described in our Privacy Policy.

Depending on the purpose, our lawful basis for processing personal data may include consent, legitimate interests or another applicable lawful basis.

Where we rely on consent for cookies or similar technologies, we will obtain that consent before activating the relevant technology, unless an applicable legal exemption applies.

For more information about how we collect, use, retain and protect personal information, please see our [Privacy Policy].

10. International Transfers

Some third-party providers may process information outside the United Kingdom or European Economic Area.

Where applicable, we will ensure that appropriate international data transfer safeguards are in place in accordance with relevant data protection legislation.

Further details about international transfers and the safeguards used are available in our Privacy Policy.

11. How Long Cookies Remain on Your Device

The duration of cookies varies depending on their purpose and the provider that sets them.

Session cookies generally expire when you close your browser.

Persistent cookies remain on your device for a defined period or until deleted.

We will document the duration of the cookies and similar technologies used on our website and ensure that retention periods are appropriate for their purposes.

Where relevant, we will provide cookie-specific durations in our cookie preference centre or cookie inventory.

12. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes to our website, technologies, third-party providers, business practices or legal requirements.

The latest version will be published on our website with the date of the most recent update.

If we introduce new technologies or purposes that require fresh consent, we will obtain that consent before activating them.

13. Contact Us

If you have any questions about this Cookie Policy or how we use cookies and similar technologies, please contact:

Strategy & Story
Email: hello@strategyandstory.co
Website: www.strategyandstory.co
Business address: 3rd Floor, 86 - 90 Paul Street, London, EC2A 4NE

For further information about your data protection rights, please see our Privacy Policy.

You can also find guidance on cookies and similar technologies from the UK Information Commissioner's Office (ICO): https://ico.org.uk/.